Comparing B2B Software Options
One of the easiest and most effective ways to reduce your workload and automate processes is by using software. Business-to-business (B2B) software can be used for almost everything from automating business invoices to sending follow-up sales emails to leads.
If you’re looking for ways to simplify your workload and automate time-consuming manual tasks, we’re here to help, with a list of the best B2B software options for companies of all sizes.
1. Salesforce
Salesforce is a CRM that’s perfect for B2B companies. Used by some of the world’s biggest brands, such as Santander and Uber Eats, Salesforce brings together all your data into one space, giving you an easy overview of communications and sales. You can connect with one of the 3,000+ partner apps, even ones that aren’t on the list, using the API.
The pros of Salesforce include the sheer number of integration options and the highly customizable features. However, because it’s home to so many features and integrations, it’s not the easiest platform to use and large data sets can slow down the site.
2. ClickUp
ClickUp is a productivity tool used predominantly by B2B companies to support multiple business operations, such as CRM and project management. Shared timelines, goals and automatic progress tracking for teams help to streamline workloads. One of ClickUp’s best features is its dashboard, which allows for an easy overview of projects and workflows. There’s a bit of a learning curve involved since it boasts plenty of features and the mobile app isn’t as good as the desktop model.
3. Mailchimp
Mailchimp is the best email marketing option, freeing up tons of time for B2B marketing teams while automating email and SMS sales. With >99% deliverability, Mailchimp not only automates email marketing but is also home to helpful analytics and reporting so you can learn what works and what doesn’t.
Pros of Mailchimp include the user-friendly interface and the time-saving pre-built templates. There aren’t many downsides to this excellent platform, but the customization options could be improved.
4. Xero
Perfect for small businesses and self-employed individuals, Xero is the perfect accounting tool for those who sell to other businesses. Boasting features and tools to save you time, such as paperless record keeping and sending invoice reminders, Xero is ideal for small businesses. The only catch is that it’s not as suitable for larger corporations.
5. Atlassian
Similarly to Salesforce, Atlassian is an all-around solution for teams, with integrations that cover almost every aspect of B2B, from marketing to project management. Jira, its flagship product, is a project management tool for agile development.
This rich suite of tools and features makes Agile one of the best all-around solutions for larger companies, but these features come with a heftier price tag than other solutions.
6. ZenDesk
If your business tends to receive a lot of customer enquiries, you’ll probably benefit from a customer service help desk, and ZenDesk is one of our favorites. Zendesk uses AI to automate tasks and allow you to provide effective and speedy customer service.
One of the biggest benefits of Zendesk is that it’s easy to use and scale. Plus, the company boasts an average 286% ROI from customers. However, Zendesk’s own customer support isn’t the best.
7. Adobe Commerce
Formerly known as Magneto, Adobe Commerce is the perfect platform for B2B eCommerce sellers. It allows you to create a global storefront no matter the size of your business. One of the biggest benefits of Adobe Commerce is the scalability. Even if your eCommerce store starts small, Adobe will grow with you as it grows.
However, it’s not the most affordable option, which can make it more suitable for medium to large businesses.
Contact Adobe Commerce directly for pricing.
Whether you need support with accounting or customer service, these B2B software options will help streamline your tasks, making your workday easier and freeing up time to spend on time-critical responsibilities.